Eleganter kann man es eigentlich nicht erklären wie in diesem Artikel:
[…] the big players […] want to lock you in […] Google resisted this trend admirably for a long time and was very geek- and standards-friendly, but not since Facebook got huge enough to effectively redefine the internet and refocus Google’s plans to be all-Google+, all the time. […] Google Reader is just the latest casualty of the war that Facebook started, seemingly accidentally: the battle to own everything. While Google did technically “own” Reader and could make some use of the huge amount of news and attention data flowing through it, it conflicted with their far more important Google+ strategy: they need everyone reading and sharing everything through Google+ so they can compete with Facebook for ad-targeting data, ad dollars, growth, and relevance.
(via boing boing)
P.S.: Den Artikel habe ich übrigens nicht per Facebook, Twitter oder Google+ gefunden sondern über RSS. Aber nicht mehr mittels Google Reader sondern jetzt Feedly.